Wednesday, November 23, 2011

Bike Shop Marketing To Do List for 2012

2012 To Do List for SEO, SEM, and Traditional Marketing of Independent Bicycle Retailers

It is a normal human condition to wait until the last minute to do things.  I certainly fall into the normal range in that regard.  But, at least for 2011 I am turning over a new leaf in that department.  Here is a list of goals for 2012 that I will apply to my business, and that very likely apply to every one of your businesses.  Over the next 30 days, these will be fully detailed out at in the portal.  In this spot, I will provide a short post on each of at least 15 strategies for 2012.

While my bike shop marketing consulting business does not generally take on project based work we are going to make an exception for two types of products over the next 90 days.  It is so critical for most of you that you have Mobile Websites and Mobile Apps, that we are going to take those projects.  The balance of the items on the list are all things that we do, but are only offered as part of an ongoing retainer.

Of course, we can only take on a limited number of new clients each year.  That is why I wrote the new book "Principles of Bicycle Retailing for the Internet Age," and created the portal at to support and expand upon the information in the book.  At only $49.95 for the book and six months access to the portal, you can have a massive amount of invaluable information to help you do the items on the to do list yourself.

Check back every other day for more ideas for 2012.

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