Sunday, August 28, 2011

Interbike Show - NBDA Super Seminars Opens with Randy Kirk

In one short hour seminar opening the NBDA Super Seminar Retail Education Series on Tuesday September 13 at 10:30 a.m., Kirk promises to cover the following: 
    ▪    The little known secret that can jump your website to number one overnight.
    ▪    How do you use keywords to get better ranking and traffic?
    ▪    How to shoot and edit YouTube Videos that will sell bikes
    ▪    Why your visibility may not result in phone calls or traffic. 
    ▪    What is the most important reason to use Social Media Marketing

Kirk also notes that tracking and counting matter in all this.  So he also intends to spend some time talking about how to find the tools that show who is coming to your various channels and sites, how they found you, and whether they are taking action.

While Kirk has promised to make copies of his new book available after the seminar and in his booth 34087, he suggests going online to pre-order at http:/www.BikeShopOwner.com

Friday, August 26, 2011

How to Determine Your Key Words and Phrases

Randy Kirk explains in this short chapter what exactly your key words and phrases should be. A big part of getting your Google listing optimized is the key words and phrases that you use. If you can figure out the best ones for you, your listing will undoubtedly improve. Read more into this chapter to figure out how you can determine what your best key words and phrases are.
To order your copy of Principles of Bicycle Retailing for the Internet Age, visit our website, today.

How Do Search Engines Work?

In this chapter, Randy Kirk dives into the deep labyrinth that is Google. Many people don't know the inner workings of the search engine, and how many rules apply. Read deeper into this chapter to find out just how to master Google, as well as other search engines, to help optimize your listing.
To order your copy of Principles of Bicycle Retailing for the Internet Age, visit our website, today.

Tuesday, August 23, 2011

Introduction to Web Presence

Web presence is very important in the 21st century if you want big publicity on your shop. It is key that all your information is up to date and thorough. Randy Kirk gives helpful hints on how to make you noticeable on the internet. Things like mass texts an email lists are all covered in this great chapter.
To order your copy of Principles of Bicycle Retailing for the Internet Age, visit our website, today.

Employee Motivation

Randy Kirk takes you through the nooks and crannies of techniques to motivate your workers. Little things like a weekly prize or a sales contest might be a couple ways to motivate. As you read deeper, you'll find the smallest things will help.
To pick up your copy of Principles of Bicycle Retailing for the Internet Age, go to our website, today.

Sunday, August 21, 2011

Personnel Management Isn't for Cowards

Randy Kirk takes you through the intricate details of managing your employees. He takes the time to construct a standard, mock mission job description, as well as a great example of an employee handbook. Take a deeper look into this chapter to see how to effectively manage your personnel.
To find out more, order your copy of Principles of Bicycle Retailing for the Internet Age from our website, today.

Saturday, August 20, 2011

Twenty-Five Ways to Sell More - Tomorrow

Again, we dive into the details of sales boosting. A key component to getting more sales is to make an email list, or some kind of system to keep in contact with all your customers. Going to local hangouts and organizations in your community is also another great way to boost sales.
To find out more, order your copy of Principles of Bicycle Retailing for the Internet Age from our website, today.