In one short hour seminar opening the NBDA Super Seminar Retail Education Series on Tuesday September 13 at 10:30 a.m., Kirk promises to cover the following:
▪ The little known secret that can jump your website to number one overnight.
▪ How do you use keywords to get better ranking and traffic?
▪ How to shoot and edit YouTube Videos that will sell bikes
▪ Why your visibility may not result in phone calls or traffic.
▪ What is the most important reason to use Social Media Marketing
Kirk also notes that tracking and counting matter in all this. So he also intends to spend some time talking about how to find the tools that show who is coming to your various channels and sites, how they found you, and whether they are taking action.
While Kirk has promised to make copies of his new book available after the seminar and in his booth 34087, he suggests going online to pre-order at http:/www.BikeShopOwner.com
For 30+ years Randy Kirk has been writing and speaking about Bicycle Retail. For the past three he has been consulting with IBD's. Join the discussion with Randy Kirk direct in this blog
Sunday, August 28, 2011
Friday, August 26, 2011
How to Determine Your Key Words and Phrases
Randy Kirk explains in this short chapter what exactly your key words and phrases should be. A big part of getting your Google listing optimized is the key words and phrases that you use. If you can figure out the best ones for you, your listing will undoubtedly improve. Read more into this chapter to figure out how you can determine what your best key words and phrases are.
To order your copy of Principles of Bicycle Retailing for the Internet Age, visit our website, today.
To order your copy of Principles of Bicycle Retailing for the Internet Age, visit our website, today.
How Do Search Engines Work?
In this chapter, Randy Kirk dives into the deep labyrinth that is Google. Many people don't know the inner workings of the search engine, and how many rules apply. Read deeper into this chapter to find out just how to master Google, as well as other search engines, to help optimize your listing.
To order your copy of Principles of Bicycle Retailing for the Internet Age, visit our website, today.
To order your copy of Principles of Bicycle Retailing for the Internet Age, visit our website, today.
Tuesday, August 23, 2011
Introduction to Web Presence
Web presence is very important in the 21st century if you want big publicity on your shop. It is key that all your information is up to date and thorough. Randy Kirk gives helpful hints on how to make you noticeable on the internet. Things like mass texts an email lists are all covered in this great chapter.
To order your copy of Principles of Bicycle Retailing for the Internet Age, visit our website, today.
To order your copy of Principles of Bicycle Retailing for the Internet Age, visit our website, today.
Employee Motivation
Randy Kirk takes you through the nooks and crannies of techniques to motivate your workers. Little things like a weekly prize or a sales contest might be a couple ways to motivate. As you read deeper, you'll find the smallest things will help.
To pick up your copy of Principles of Bicycle Retailing for the Internet Age, go to our website, today.
To pick up your copy of Principles of Bicycle Retailing for the Internet Age, go to our website, today.
Sunday, August 21, 2011
Personnel Management Isn't for Cowards
Randy Kirk takes you through the intricate details of managing your employees. He takes the time to construct a standard, mock mission job description, as well as a great example of an employee handbook. Take a deeper look into this chapter to see how to effectively manage your personnel.
To find out more, order your copy of Principles of Bicycle Retailing for the Internet Age from our website, today.
To find out more, order your copy of Principles of Bicycle Retailing for the Internet Age from our website, today.
Saturday, August 20, 2011
Twenty-Five Ways to Sell More - Tomorrow
Again, we dive into the details of sales boosting. A key component to getting more sales is to make an email list, or some kind of system to keep in contact with all your customers. Going to local hangouts and organizations in your community is also another great way to boost sales.
To find out more, order your copy of Principles of Bicycle Retailing for the Internet Age from our website, today.
To find out more, order your copy of Principles of Bicycle Retailing for the Internet Age from our website, today.
Advanced Sales Techniques
Here Randy Kirk dives into the details on how to boost your sales. When you can finally come over the fear of being told "no," it is the first step to being an outstanding salesman. As you read deeper, you learn about techniques like self motivation and sales management.
To learn more, order your copy of Principles of Bicycle Retailing for the Internet Age at our website, today.
To learn more, order your copy of Principles of Bicycle Retailing for the Internet Age at our website, today.
Thursday, August 18, 2011
Sales 1A For Bicycle Dealers - 21st Century Edition
Randy Kirk dives into the basis of being a good salesman. He reveals the myths, as well the truths, to successful sales. A deeper read reveals the fundamentals to making the most out of your sales. How to get more overall money from a sale, and how to close more efficiently. To read more, order your copy of Principles of Bicycle Retailing for the Internet Age at our website today.
Introduction to Marketing - Online and Off
Randy Kirk gives a great introduction to things like the differences between advertising and marketing, and how both can be used to your advantage. The subject of goals comes into play again as they are helpful for marketing.
To find out more about Randy Kirk's secrets to marketing, visit our website to pick up your copy of Principles of Bicycle Retailing for the Internet Age.
To find out more about Randy Kirk's secrets to marketing, visit our website to pick up your copy of Principles of Bicycle Retailing for the Internet Age.
Tuesday, August 16, 2011
Goals Create Action
Having goals creates optimism, eliminates anxiety, and gives you something to look forward to. From the simplest goals dealing with what time you want to be home every night to complex ones like retirement plans, it is good to have something to work towards. As you read deeper into this chapter you will see how goal setting can greatly increase your business' success.
To find out more about goal setting, pick up your copy of Principles of Bicycle Retailing for the Internet Age at our website, today.
To find out more about goal setting, pick up your copy of Principles of Bicycle Retailing for the Internet Age at our website, today.
Monday, August 15, 2011
Seven Reasons Why Bicycle Shops Succeed
In this first chapter, Randy Kirk goes into the details of how to make your shop succeed. Everything from your personal emotions to the physical appearance of your shop can affect the success you have. As you read further into this chapter, you will find that some of the simplest things can boost your traffic and profit through the roof.
Please visit the website to buy your copy of Bicycle Retailing for the Internet Age.
Please visit the website to buy your copy of Bicycle Retailing for the Internet Age.
Principles of Bicycle Retailing for the Internet Age
Randy Kirk, author and bicycle retailing and marketing expert presents his new book “Principals of Bicycle Retailing For The Internet Age”. He explains how this book is like no other book. It is backed up by pictures, videos, examples, and worksheets on http://www.bikeshopowner.com In addition, it is ever-green. The purchaser of the book will have six months of access to a member’s only portal that will include updates and news on every aspect of running a 21st Century bike shop.
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